Beauty catches the eye, presence catches the soul.
I photograph people as they are

I've seen it happen hundreds of times. Someone comes in for photos. We talk for a bit before the shoot. And somewhere in that conversation — without meaning to — they say something they've never said out loud before. Not because I ask the right questions. But because I see what's already there. And name what they already knew but hadn't dared to say.

The photos that come out of that are different. Not more beautiful — more true. You see who someone is, not who they think they're supposed to be.

That's Reveal.

Reveal

A half day in which you see yourself as you are — not as you think you're supposed to be. We start with a conversation. You talk, I listen and ask the questions no one else asks you. Then I photograph who I see. Not who you're performing as.

What to expect:

  • Conversation beforehand — 30 minutes, online or by phone.

  • Shoot — 1 to 2 hours, at a location that suits you.

  • Within 48 hours, a short summary of what I saw — in my own words.

  • Within two weeks, your images — 15 photos in high resolution.

Starting at €595
Send me a message

  • "She saw me as the woman I am, deep down."

    — Lisan van de Visser

  • "She captured a side of me I hadn't discovered myself yet."

    — Juliëtte Schraauwers

  • "Smiling for the camera comes easy to me. Showing who I really am doesn't. I did it anyway, thanks to you"

    — Nanne van der Leer

Profielfotodag

For those who know who they are and want to show it. No big project, no extensive preparation. Just one hour, good images, done.

What to expect:

  • You come as you are — wearing clothes that are truly yours.

  • A one-hour shoot.

  • Within two weeks, 10 images in high resolution, color and black-and-white.

Starting at €275


Send me a message

  • "In the photos you took, I see myself the way I feel inside. That might sound simple, but it's magic."

    — Florentine Zuure

  • "Merel works in a really pleasant, personal way. The atmosphere felt like a day out with friends. Family and friends told me afterward that the photos look really spontaneous and natural — that's exactly what Merel is good at."

    — Eline van den Eijkel

  • "You picture yourself differently in your mind than how you apparently come across on camera. The result turned out beautiful — and now I want to do this more often."

    — Elise Geluk

Brandshoot

For entrepreneurs and brands who don't just want to be visible, but recognizable. Images that match who you are and what you do — and carry that across to the people you want to reach.

What to expect:

  • We start with a preliminary conversation — I want to know who you are, what you do, and for whom.

  • I propose a concept — location, mood, approach — fully tailored to you.

  • On the day itself, I like to work from a briefing so you end up with a complete image library — by pillar, by channel, by format.

  • Within two weeks you receive your images in high resolution, color and black-and-white.

Starting at €798
Send me a message

  • "The photos capture so much more of who I really am, and because of that I attract more of my ideal clients. I've been able to build a brand that fits me and reflects what I stand for."

    — Lisan van de Visser

  • "You can see the level of craftsmanship Merel brings to her work. When you work with people who share that kind of ambition, you push each other toward real quality together. And the reactions really show it — people see the photo and think: wow, what is this, where did this come from?"

    — Jeroen Arnoldus

  • "I do a lot of shoots, and by now I know that not every photographer can see your best side. Merel can. Her background as a model meant she could give really good direction with poses, which meant the photos aren't just great for my personal brand — they're also a snapshot of myself in this year of my life that I'm really proud of."

    — Willemien, Wil & The People

Event

From business masterclasses to conferences and company events. I capture what's really happening — not what was supposed to happen. The atmosphere, the energy, the people. Moments you'll look back on and recognize.

What to expect:

  • A brief conversation beforehand about the program and what you want captured.

  • I work unobtrusively — you'll barely notice me, but I'm always there at the right moment.

  • Within two weeks, your images in high resolution.

Starting at €500
Send me a message

  • "Everything was perfect. From the clear quote and agreements to the actual day itself. She was more than on time, dressed just right for the occasion — present and easy to be around, while still doing her work without drawing attention. There were about 150 guests she'd never met before. Even so, she managed to get a photo of literally everyone."

    — Toon Mans

  • "Merel Zoet is magic with a camera. She's there, but almost invisibly so. She moves through the room without a sound, never disruptive — and yet she captures every important moment with a sharp eye and a warm feel for atmosphere."

    — Pim van Rijswijk, VRB Adviesgroep

  • "This was already the second time we worked with Merel, both personally and professionally. Besides being a really great photographer with experience both in front of and behind the camera, she's also just really kind and kept the atmosphere warm and easy throughout. I'm looking forward to working with her again!"

    — Paul Buitink

Wedding

Your day, your story. I'm there — but you won't see me. What you will see are the moments you wanted to remember but were too caught up to notice. The look on your partner's face. Your mother's laugh. The moment right before you walked in.

What to expect:

  • We start with a get-to-know-you conversation — so I understand who you are and what your day means to you.

  • On the day itself, I'm there from start to finish. No fixed poses unless you want them. No forced moments. Just the two of you.

  • Within two weeks, your images in high resolution.

Starting at €1,750
Send me a message

  • "Absolutely blown away by how amazing Merel was on our most special day. She really went above and beyond — and did a brilliant job of making sure we got all the crucial shots without ever feeling like she interfered with the flow of the wedding."

    — Paul & Valerie

  • "What fantastic videos. It's really special that you filmed and edited all of this — we're so happy with it."

    — Juliëtte & Laurens

  • "So grateful that Merel captured our day."

    — Carien & Bas

Familie

Ordinary moments that turn out to mean everything later. Not because they were perfect — but because they were real.

What to expect:

  • A location that suits your family — at home, in nature, in the city.

  • An hour, relaxed. I offer some direction but mostly just let you be yourselves.

  • Within two weeks, your images in high resolution.

Starting at €500
Send me a message

  • "This was already the second time we worked with Merel, both personally and professionally. Besides being a really great photographer with experience both in front of and behind the camera, she's also just really kind and kept the atmosphere warm and easy throughout. I'm looking forward to working with her again!"

    — Paul Buitink

  • "Thank you, dear Merel, for your beautiful work. For the unforgettable images with my daughter Leah. For the beautiful dresses. For the laughter. For how fast and easy it was to work with you."

    — Marieke van Meijeren

  • "Merel is such a sweetheart, and makes posing for the camera feel completely easy. On top of that, she's quick to switch things up with whatever outfits you've brought — even if it's not much!"

    — Joline van de Rijt

  • Not sure which shoot fits you best?

    Send me a message and I'll help you figure it out.