"What people often share isn't just about the result — it's about how it feels to work together."

About Being Seen

"She saw me as the woman I am, deep down." — Lisan van de Visser

"She captured a side of me I hadn't discovered myself yet. Merel gives women more room to simply exist, capturing them in a way that's unique, gentle and loving — something only she can do." — Juliëtte Schraauwers

"Smiling for the camera comes easy to me. Showing who I really am doesn't. I did it anyway, thanks to you." — Nanne van der Leer

"It's truly a milestone in my personal journey." — Yentl

"Merel showed me how beautiful I am, and gave me an example that it's okay to be beautiful." — Marije Berkelaar

"After a really tough personal period, Merel and her team photographed me. She handled it with so much integrity. Gentle and calm." — Marieke van Meijeren

"Merel saw us in a way we hadn't yet seen ourselves. We got to discover that we were even more beautiful, more gentle, more feminine than we'd been aware of." — Suzan & Desirée

"I'm not usually one to show myself off, but I trusted Merel. During the shoot, it felt like everything around me disappeared." — Jeroen Arnoldus

"Merel lets you feel completely in your own worth and strength, and captures you from your deepest self. She's a magician. An artist." — Nanne van der Leer

About the Result

"The photos capture so much more of who I really am, and because of that I attract more of my ideal clients. I've been able to build a brand that fits me and reflects what I stand for." — Lisan

"In the photos you took, I see myself the way I feel inside. That might sound simple, but it's magic." — Florentine Zuure

"You picture yourself differently in your mind than how you apparently come across on camera. The result turned out beautiful — and now I want more." — Elise Geluk

"I do a lot of shoots, and by now I know that not every photographer can see your best side. Merel can. Her background as a model meant she could give really good direction." — Willemien, Wil & The People

"When my best friend saw the photos, she said: this is you, exactly as you are." — Suzanne van Essen

"Where I used to have standard, sweet branding photos, Merel managed to capture me as powerful, confident and still feminine." — Lisan van de Visser

"I get an incredible amount of positive feedback, and my website is really spot on thanks to Merel's photos." — Kristel Walenberg

"With her eye for detail, Merel sees the beauty in things others wouldn't notice." — Melanie Kruider, MK Interior

"You make beautiful photos that radiate authenticity. I notice my staff get booked more easily because of them." — Lizzy Schut

"Her powerful images made people look straight through to my soul." — Lisan van de Visser

About Working Together

"Merel Zoet is magic with a camera. She's there, but almost invisibly so. And yet she captures every important moment." — Pim van Rijswijk, VRB Adviesgroep

"You can see the level of craftsmanship Merel brings to her work. When you work with people who share that kind of ambition, you push each other toward real quality together." — Jeroen Arnoldus, Repleo

"Everything was perfect. From the clear quote and agreements to the actual execution. There were about 150 guests she'd never met before. Even so, she managed to get a photo of literally everyone." — Toon Mans

"We work with Merel again and again, both personally and professionally. She brings calm, thinks along with you, and consistently creates a warm atmosphere." — Paul Buitink, Holland Gold

"Merel is a real creative. She doesn't go for a standard shot, but looks at what fits you as a person. She thinks along with you, listens well, and takes her time." — Lynn Spoor, Artist

"We felt comfortable with Merel right away, especially because of her integrity and gentleness. Our conversation beforehand was really pleasant, and we felt completely at ease." — Suzan & Desirée

"The communication beforehand, to talk everything through, but definitely also during and after the shoot. Merel is really kind, and made sure to get a clear picture of what I wanted before the shoot." — Sanne Cardinaals

"I had no doubts about you. And I experienced it as a really great experience and collaboration. You really put me at ease. I felt safe." — Kristel Walenberg

"The shoot with Merel was honestly one of the best days of my life. We laughed so much. I'd happily do a day of shooting with Merel every single year." — Mayke Niestadt

"Merel is a fantastic photographer who can capture you on camera in a beautiful, genuine way." — Anneloes, Ann.interiors

"Merel is such a sweetheart, and makes posing for the camera feel completely easy." — Joline van de Rijt

About Special Moments

"Absolutely blown away by how amazing Merel was on our most special day. She really went above and beyond without ever feeling like she interfered with the flow of the wedding." — Paul & Valerie

"What fantastic videos. It's really special that you filmed and edited all of this — we're so happy with it." — Juliëtte & Laurens

"So grateful that Merel captured our day." — Carien & Bas

"Thank you for the unforgettable images with my daughter Leah. For the beautiful dresses. For the laughter. For how fast and easy it was to work together." — Marieke van Meijeren

"What a gift, being photographed by Merel together with Doutzen. I felt like a top model for a day — truly an unforgettable experience." — Tessa Koop

"I'm so incredibly happy with Merel's photos. A snapshot of myself in this year of my life that I'm really proud of." — Willemien, Wil & The People